Renault Juvaquatre

The Renault Juvaquatre was originally conceived in 1936 by Louis Renault as a small, affordable car designed to fit in the Renault range below the existing more upmarket models such as the Primaquatre or Celtaquatre. The company was focused on creating new customers who would not otherwise buy Renaults, and on appealing to the new class of lower-income consumer created by changing labor conditions and the rise of the Popular Front in France in the 1930s (which ironically had adversely affected Renault considerably). The Renault Juvaquatre was heavily inspired by the German Opel Olympia, a car which Louis Renault had been impressed by during a 1935 visit to Berlin . The Renault Juvaquatre was showcased at the 1937 Paris Motor Show and put on sale the following year. A van version was developed soon afterwards for commercial usage and was used extensively by La Poste, while public demand for four-door cars (and the introduction of affordable 4-door models from French rivals Peugeot and Simca) resulted in a 4-door Renault Juvaquatre in 1939. A station wagon model based on the van was also launched.